SEO
What Do Franchise Brands Get from Our SEO Team?
When you join the Scorpion team, there is a lot that goes into building
your new franchise website. A key component of that process is the implementation
of a search engine optimization (SEO) strategy. Your new partnership includes
expert advice and services from our SEO team. From the early development
of your project through the launch of your website, your project managers
will work hand in hand with this team to make sure your site is fully
optimized for critical search terms that are relevant to your industry
and brand.
Baseline SEO Services for Brands
Contact UsDuring the development stages of the project, we provide an SEO audit of your previous site and make strategic recommendations based on the report. Our project management team will utilize this report to help build the best website for your brand. Once your website has launched, we offer numerous additional services, including:
- Post-Launch audit and cleanup [Corporate level]
- Corporate-level name changes
- Spelling and grammar fixes
- Optimization updates for added service areas
- Optimization updates for excluded service areas
- Metadata for new pages of content
- Baseline ranking and traffic maintenance at launch
Baseline SEO Services for Franchisees
For our franchisees, we offer additional SEO services that cater to the unique needs of each individual location. These services are broken down into two phases: before your site launches and after.
Our pre-launch services include:
- Google analytics and search console setup [At launch]
- Submit valid locations to yext
Our post-launch services include:
- New location audits & cleanup [At launch, Zee level]
- New location audits for new locations post-launch
- Updated DBA changes [On-site and listings]
- Updated address changes [On-site and listings]
- Spelling and grammar fixes
-
Listings Maintenance
- Core directory setup [Google My Business, Facebook, Yelp]
